Project name : Slow Down

Location: Moscow/RF

Client: Flower Jam festival

Studio Fink and Matthew Childs Design collaborated on a temporary two week 850 meters long landscape play installation in Moscow. This large scale temporary transformation of Tverskoy Boulevard , one of the main historical thoroughfares in central Moscow presented many formidable challenges both in design and logistics. Tverskoy Boulevard is not only a promenade but an important pedestrian movement artery for Muscovites. When initially contemplating the design we noticed that people generally moved directly through the boulevard at speed reflective of the modern pace of life rather than socialise or linger. Our installation called ‘slowdown’ was conceived with the aim of increasing interaction between people and capturing the imagination of both young and old. As someone observed:“for me the true success of the installation was not only its design, horticultural or aesthetic contribution, but the fact the space was living and breathing fun. It did exactly what was intended by encouraging children and adults alike to take time out and play - that’s 70,000 people over two weeks having fun!